A special type of microcopy helps users go through their journey with less anxiety and fear: Mental Relaxers. Users have many reasons to distrust a company. Everyone wants to sell something, and what’s free today will be charged for tomorrow. When users enter their email address, they are inundated with…

What Ash Maurya’s lean canvas means for me as a content designer: Instead of focusing on methods or techniques, win users and learn during the process. We’ve had Ash Maurya for a training session at Liip. He’s the founder of leanstack and created the Lean Canvas. He’s known for approaching…

At my web agency, we plan content creation right at the beginning of a web project. After all, only good content brings a site to life. Find out how we do it. Why do we recommend developing a Message Strategy early on in a web project? The answer is obvious…